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Privacy Policy

Last Updated: August 4, 2026

Welcome to Artist Diary, operated by Desire Software Technology LLP ("Company", "We", "Us"). We are committed to protecting your privacy and your professional artistic records. This Privacy Policy explains what data we collect, why we collect it, how we use it to operate and improve the service, how sharing connections work, and how we use trusted services such as Google Login, Google Analytics, advertising networks, push notifications, and Cashfree Payment Gateway. By using Artist Diary and creating an account, you acknowledge and consent to the data practices described in this policy.

1. Data Protection & Encryption

We implement a robust security framework to safeguard your information:

• Encrypted Login System: All access to your Artist Diary is protected by advanced encryption protocols ensuring unauthorized parties cannot access your account.
• Secure Storage: Your personal and professional data is stored in secure, encrypted environments following high-industry standards.
• No Third-Party Sharing: We do not sell, rent, or trade your personal data with any third party. Your business is your own.
• Sensitive Data Protection: Any government-issued ID document photos and bank details that you choose to store are kept in your private account with additional encryption. These are stored purely as your own personal records. We do not use them for authentication, verification, advertising, or any commercial purpose. We do not share this data with any government authority or third party.

1a. Children's Privacy

Artist Diary is intended for users who are 18 years of age or older. We take children's privacy seriously:

• We do not knowingly collect personal data from anyone under the age of 18 without verifiable consent from a parent or legal guardian.
• If you are under 18, you must have a parent or guardian review and accept this Privacy Policy before you create an account or use the service.
• If we discover or are notified that an account belongs to a user under 18 who registered without verifiable parental consent, we will suspend the account, notify the registered email address, and delete associated personal data unless valid consent is provided.
• We do not knowingly direct targeted advertising at users we believe to be under 18, and we do not conduct behavioural monitoring of minors.
• Parents or guardians may contact us at [email protected] to request review or deletion of a minor's account and data.

2. Information We Collect

We collect your profile, diary, and portfolio data only with your consent - you choose to enter each piece of information yourself. Payment, tax, and compliance records are collected as required by applicable law. All data listed below is collected only with your knowledge. We do not collect data silently or without your action.

A. Account & Login Data

• Email address, phone number (if provided), and user ID
• Login provider details (email/password or Google Sign-In)
• Device and session information, push notification token, and security logs

B. Your Profile (Personal & Professional Details)

• Username / stage name, first name, middle (father's) name, last name
• Organization name, profile type (Artist / Event Organizer / Simple User)
• Gender, date of birth, about me / bio, profile photo
• State, district, taluka, and address
• Designation, art form and art category
• Primary and secondary contact numbers
• Optionally provided identity & verification documents (stored as your own personal records): Aadhaar card front & back photo, PAN card photo, GST number, GST PDF, letterhead PDF
• Optionally provided bank details: bank name, branch name, account holder name, account number, IFSC code, passbook / cheque photo
• Signature photo, bio PDF

C. Artist Details

• Artist's first name, middle name, last name, profile photo
• Gender, date of birth, contact number
• Designation, art category and subcategory
• State, district, taluka, and address
• Optionally provided for each artist (stored as personal records within your private diary): Aadhaar card front & back photo, bank name, branch name, account holder name, account number, IFSC code, passbook photo, signature photo, bio PDF
• Whether the artist record is shared with your connections

D. Event Diary

• Event name, start and end date, start time, venue / address
• Contact person name and contact number
• Total order amount and notes
• Payment entries (multiple allowed): amount, payment date, payment method (online / cash / cheque)
• Expense entries (multiple allowed): paid to, expense details, amount, expense date, payment method
• Attached documents (name and file)

E. Travel Plans

• Event name, start and end date, event state and place
• Travel leader name and mobile number
• Arrival details: mode of travel (road / train / flight), arrival date, time, place, vehicle name, vehicle number
• Departure details: mode of travel, departure date, time, place, vehicle name, vehicle number
• Linked artist records and travel documents

F. Technical Details

• Technical profile title / performance name
• Technical requirements (multiple allowed): requirement name and description
• Attached documents

G. Artist Bio & Performance Details

• Bio title and bio PDF document
• Performance title, duration, and performance PDF document

H. Driver Details

• Driver name, mobile number, vehicle number, vehicle type, and designation
• Passport photo, ID card front photo and back photo

I. Portfolio (Photos & Videos)

• Photo folder names and uploaded photos
• Video folder names, YouTube video URLs, video titles and descriptions

J. Plan & Payment Data

• Subscription plan, payment status, invoice or tax-related information
• Transaction reference and payment gateway response
• We do not store full card numbers, UPI PINs, or banking credentials

K. Usage & Analytics Data

• App usage events, feature engagement, error logs, and analytics events
• Push notification tokens and communication preferences used to operate and improve the service

3. How We Use Information

We use your information to operate, improve, and grow Artist Diary, including:

• Creating and securing your Artist Diary account.
• Showing your professional profile, records, files, reports, and connected data as selected by you.
• Managing subscription plans, plan limits, payments, invoices, renewals, and support requests.
• Sending important account alerts, reminders, push notifications, security updates, and service messages.
• Analysing usage patterns, feature engagement, and app performance to understand how artists and organizers use the platform, identify improvements, fix issues faster, and build features that serve you better.
• Displaying advertisements and sponsored content within the app and website. Ads may be informed by your profile type (Artist, Organizer, or Visitor), general location, and usage behaviour. This helps us keep Artist Diary free and accessible to all artists across India.
• Sharing data with authorised third-party analytics and advertising platforms as described in the Advertising & Analytics Partners section below. These platforms operate under their own privacy policies and terms of service. Your government-issued ID documents, bank details, and sensitive records stored in your private diary are never used for advertising or shared with advertising partners.
• Complying with applicable law, tax requirements, Google policies, payment gateway rules, and platform safety requirements.

4. Subscription Plans, Data Limits & Retention

Different subscription plans may include different feature limits, storage limits, upload limits, export limits, sharing limits, or access periods. These limits help us keep Artist Diary reliable for all users.

• If your Silver or Gold plan shows "Unlimited Records", it means you can create unlimited text/database records in the supported Artist Diary categories included in that plan, such as Artist Details, Travel Plan, Event Diary, Portfolio, Performance Details, Artist Bio, Technical Requirements, Driver Details, photo folders, photo records, and video folders where the plan shows unlimited access.
• Unlimited Records does not mean unlimited storage or unlimited file uploads. Photos, videos, PDFs, documents, exports, downloads, notifications, connections, and other technical usage may still have fair usage, storage, security, daily, file-size, app, provider, or plan limits shown in the app, plan screen, or our official communication at the time of use.
• Unlimited Records cannot be used for spam, fake entries, automated abuse, malicious files, sexual content, illegal material, or any activity that harms users, Artist Diary, Desire Software Technology LLP, Google services, Cashfree Payment Gateway, hosting providers, or applicable law.
• If your plan expires, is cancelled, or exceeds its limits, some features may be paused, restricted, or moved to read-only access until you renew, upgrade, reduce usage, or contact support.
• We may retain account, payment, tax, security, and support records as required for business, legal, accounting, fraud-prevention, and compliance purposes.
• Retention periods: Your profile and diary data is retained until you delete your account or request deletion. Payment and tax records are retained for a minimum of 5 years for accounting and tax compliance purposes and cannot be fully deleted during this period. Analytics data is retained according to Google Analytics default retention settings.
• When deletion is requested, we will process it according to applicable law and technical feasibility. Data will be removed from active systems within 90 days of a valid deletion request. Some residual data may remain in encrypted backups for up to 180 days for operational or compliance reasons before being permanently removed.

5. Google Login, Analytics, Push Notifications & Cashfree

We use selected third-party services only to operate, secure, measure, notify, and process payments for Artist Diary:

• Google Login: If you sign in with Google, we may receive basic account information such as your name, email address, profile image, and login identifier, depending on what Google provides and what you permit.
• Google Analytics: We may use analytics to understand app usage, performance, errors, feature engagement, device type, and general traffic patterns. This helps us improve the service and is not used to sell your personal information.
• Push Notifications (Firebase Cloud Messaging): We use Firebase Cloud Messaging (FCM) to send account alerts, reminders, security messages, service updates, and relevant app notifications. Firebase may process your device token in accordance with Google's privacy policy. You can control notification permissions from your device settings where available.
• Cashfree Payment Gateway: Payments are processed through Cashfree or another authorized payment provider. The provider may receive payment-related details needed to complete, verify, refund where applicable, settle, or report a transaction. Please refer to Cashfree's Privacy Policy for details on how they handle your payment data.
• International Data Processing: Google processes data on servers located internationally, including in the United States. By using Google Login or allowing analytics and push notifications, you acknowledge that your data may be processed internationally in accordance with Google's Privacy Policy.
• Each third-party provider may process data under its own terms and privacy policy. We aim to keep our use of these services limited, transparent, and compliant with applicable provider policies.

5a. Analytics & Cookies on This Website

The Artist Diary marketing website (artistdiary.in) uses Google Analytics 4 (GA4) to help us understand how visitors find and use the site. This analytics data helps us improve our content and ensure the website works well for artists and event organizers across India.

What Google Analytics collects on this website:

• Pages visited and how you navigated between them (page views, scroll depth)
• General session data - how long you spent on the site and which pages you viewed
• Device type, browser, and operating system (e.g., Android phone, Chrome browser)
• Country and approximate region (based on IP address - we do not collect precise location)
• How you arrived at the site (search engine, direct link, social media)

Google Analytics does not collect your name, email address, phone number, or any information that personally identifies you on this website. We have also enabled IP anonymisation, which means your full IP address is never stored by Google Analytics in relation to your visit.

Consent and opt-out: We only load Google Analytics on this website after you explicitly accept analytics via the cookie consent banner displayed on your first visit. If you clicked "No thanks" or have not yet seen the banner, Google Analytics is not active in your browser. You can change your choice at any time by clicking the Cookie Preferences link in the footer of this page.

Data retention: Google Analytics retains analytics data for 14 months by default, after which it is automatically deleted. We do not export or store this data in any other system.

No cross-site tracking: We do not use remarketing, advertising cookies, or any tracking that follows you to other websites. The analytics data collected on artistdiary.in is used only to understand traffic and usage patterns on this website.

For more information on how Google handles analytics data, see Google's Privacy Policy. To opt out of Google Analytics across all websites, you can install the Google Analytics Opt-out Browser Add-on.

5b. Advertising & Analytics Partners

Artist Diary may display advertisements within the app and website, and uses third-party analytics platforms to measure performance and improve the service. By using Artist Diary and accepting this Privacy Policy, you acknowledge that data may be shared with the following categories of partners:

• Advertising Networks: We may use Google AdMob or other authorised advertising networks to display relevant ads within the app. These networks may collect device identifiers, general location, and usage data to serve advertisements. This helps us keep Artist Diary free for all users.
• Analytics Platforms: We use Google Analytics, Firebase Analytics, and similar authorised platforms to measure app and website performance, understand feature usage at an aggregate level, identify errors, and improve the service for artists and organizers.
• Third-Party Platform Policies: Each advertising and analytics partner operates under its own terms of service and privacy policy, which govern how they may process data transmitted to them. We are not responsible for the data practices of these third-party platforms once data is transmitted to them in accordance with our agreement and their terms. We encourage you to review their policies: Google Privacy Policy.
• What we do not do: We do not sell your personal data - your name, phone number, email address, ID documents, or bank details - to any advertiser, data broker, or third party for commercial gain. Sensitive personal data stored in your private diary is never used for advertising.
• Advertising Opt-Out: You can opt out of personalised advertising at any time through your Android device settings: Settings → Google → Ads → Delete advertising ID or Opt out of Ads Personalisation. Opting out means you may still see ads, but they will not be personalised based on your usage profile.

6. Your Responsibility in Connections

Artist Diary allows you to connect with other professional profiles via a unique User ID. Please understand our policy regarding shared data:

• Control: You have full control over what documents or records you share with your connections.
• User Liability: If you choose to share your private documents, portfolio, or event details with another connection, Desire Software Technology LLP is not responsible for what that connection does with that information.
• Discretion Advised: We encourage you to only connect with and share data to profiles you trust and verify independently.
• After Sharing: If another user views, downloads, copies, screenshots, exports, or otherwise uses data that you chose to share, we may not be able to recover or delete that copy from the other user's device or records.
• Sensitive Fields Are Never Shared Automatically: Sensitive information such as your Identity document photos, bank account details, mobile number, and email address are never shared with your connections automatically. Only data you explicitly choose to share is visible to others.
• Public Profile & Search Engines: If your profile is set to Public, your profile information may be indexed by search engines. We cannot guarantee the removal of cached or indexed data from third-party search engines after the fact. You can set your profile to Private at any time from your Profile Settings page inside the app.

7. Your Data Rights

You have full rights over the personal data you store in Artist Diary. Here is what you can do and how to exercise these rights:

• Access: You can request a summary of the personal data we hold about your account at any time.
• Correction: If any information in your account is inaccurate, you can update it directly in the app or contact us to request a correction.
• Deletion: You can request deletion of your account and associated personal data. Payment and tax records may be retained for a minimum of 5 years for accounting and compliance purposes and cannot be deleted during this period. All other data will be removed from active systems within 90 days of a valid request.
• Withdraw Consent: You can withdraw your consent to data processing at any time. You may manage data sharing and visibility settings directly within the app - including setting your profile to private, revoking connection sharing, and controlling what data is visible to organizers - without deleting your account. To withdraw consent fully and request account deletion, email us at [email protected]. Withdrawal does not affect processing that occurred before the withdrawal date.
• Right to Nominate: You have the right to nominate another person to exercise your data rights - including access, correction, and deletion - in the event of your death or incapacity. To register a nominee, email us at [email protected] with the subject line "Nominate Data Rights Representative" along with the nominee's name and contact details.
• Raise a Concern: If you have any concern or complaint about how your data is handled, contact our Grievance Officer at [email protected] (see Contact Us below). We will respond within 7 business days. If your concern is not resolved to your satisfaction, you may escalate it to the Data Protection Board of India.

To exercise any of these rights, email us at [email protected] with the subject line "Data Request - [Your Name]". We will acknowledge your request within 7 business days.

8. Content Safety & Account Blocking

To protect users and comply with applicable Indian law, hosting rules, Google policies, payment provider rules, and platform safety obligations, we may review reports, metadata, or uploaded content where needed for security, moderation, support, or abuse prevention.

• If we find malicious files, fake documents, misleading content, nudity, sexual content, illegal material, harmful files, or abusive photos, videos, PDFs, or documents, we may restrict, suspend, block, or permanently remove the account.
• We may also remove the content, limit sharing, disable uploads, or preserve necessary evidence where required for safety, compliance, dispute handling, or legal reasons.

9. Data Breach & Liability

While we use commercially reasonable methods to protect your data, no digital system is completely immune to risks:

• Breach Notification: In the event of a security incident that affects your personal data, we will notify both affected users and the Data Protection Board of India within the timeframe required by applicable law, and take all reasonable steps to contain and address the issue.
• Limited Liability: We do not accept responsibility for data leaks or unauthorized access that occurs due to factors beyond our reasonable control, including but not limited to your own device security, password sharing, or third-party platform vulnerabilities.
• User Security: You are responsible for maintaining the confidentiality of your password and securing the devices you use to access the service.

10. Compliance With Law & Provider Policies

We operate Artist Diary in compliance with applicable Indian law, rules and directions issued by relevant government authorities and regulatory bodies, platform safety obligations, Google's policies, Cashfree's payment gateway requirements, and any other provider policies that apply to our services. If any part of this Privacy Policy conflicts with a mandatory legal requirement, court order, or government direction that legally applies to us, that requirement will take precedence to that extent.

11. Jurisdiction

This Privacy Policy is governed by the laws of India and the Constitution of India. In the event of any disputes, the exclusive jurisdiction shall lie with the courts in Gandhinagar, Gujarat, India.

12. Contact Us & Grievance Officer

If you have questions about how we handle your data, please reach out to us:

Email: [email protected]
Address: B-615, The LandMark, Kudasan, Gandhinagar, Gujarat - 382421, India

For data access, correction, deletion, or nomination requests, please email us at [email protected] with the subject line "Data Request - [Your Name]". We will acknowledge your request within 7 business days.

Grievance Officer
Complaints or grievances relating to the processing of your personal data may be directed to our designated Grievance Officer:
Designation: Grievance Officer, Desire Software Technology LLP
Email: [email protected]
Subject line: "Privacy Grievance - [Your Name]"
We will acknowledge your grievance within 7 business days and endeavour to resolve it within 30 days. If you are not satisfied with our resolution, you may escalate your complaint to the Data Protection Board of India.

13. Prohibited Activities & Account Suspension

If your account is found to be engaged in suspicious activity, spreading misleading information, uploading malicious files, or uploading media/documents containing nudity, sexual content, illegal material, harmful content, or other misleading material, your account may be restricted, blocked, or banned from our side.

To request reactivation of a blocked account, you must send an email to [email protected] with the subject line "Reactivate My Account" and include your personal name in the message.

14. Changes to This Privacy Policy

Desire Software Technology LLP reserves the right to update, modify, or change this Privacy Policy at any time. For material changes - including changes that affect how your data is used for advertising, analytics, or third-party sharing, or changes that affect your consent choices - we will provide reasonable advance notice via in-app notification or email before the change takes effect. For minor or administrative changes, the updated policy will be posted on this page and the "Last Updated" date will be revised. We recommend that you review this page periodically. Your continued use of Artist Diary after changes are posted means you accept the updated Privacy Policy.